FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Jeff Clavier, managing partner at Uncork Capital, explains how his VC firm stands apart from all the others. Uncork Capital touts itself as the venture capital firm that "sticks around."
Lorne Brown, CEO of SintecMedia, discusses Netflix's pivot away from movies and towards TV shows. Brown also touches on Fox News's new streaming service, Fox Nation, and how media companies are planning to contend with the duopoly of Google and Facebook.
Apple is reportedly working on new AirPods. Twitter alienated conservatives by accidentally freezing their accounts.
House Democrats are calling for Equifax to extend its promise to give customers free credit monitoring from one year to three years. Ariel Evans, CEO of Innosec, joins Cheddar to discuss what this means for the company and the consumer.
Roku reported its second quarterly earnings report ever, since becoming a publicly traded company. Andre Swanston, CEO of Tru Optik, an audience measurement and data management platform for OTT, was with us to share why he thinks Roku is positioned for success.
The indictment of 13 Russians for interfering with the Presidential election has intensified the pressure put on Facebook, which uncovered about three-thousand Russian-linked ads on its platforms before and after November 2016. Cheddar Senior Reporter, Alex Heath, breaks down the the latest developments.
Sneaker-heads often obsess over the newest products and exclusive offerings. Which is why Nike, Snapchat, and Shopify partnered for a one-of-a-kind sneaker drop.
"The Relish" is a digital sports network for women focusing on social content. The network reaches around 10 million millennial women each month.
Concerns over electronics' batteries overheating and potentially exploding have been circling for some time, reaching a head with Samsung's massive recall of its Note Seven phones. That is why KULR Technologies has created technology that protects batteries and material for everything from electric cars to NASA spaceships.
Facebook is back under the microscope for failing to stop the spread of fake news. Sara Fischer, media reporter for AXIOS, joins to explain how the big tech companies are, or are not, addressing the problem.
