FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Michael Simon, staff writer for PC World, previews Mobile World Congress kicking off this weekend in Spain. Samsung, LG, Sony, and others are all expected to unveil new phones.
Rune Christensen, the founder of MakerDAO, walks us through the ethereum blockchain project and says that venture capital firm Andreessen Horowitz is attracted to the stability of its token, the "Dai".
One of the reasons to keep the purge a secret is that the company's bot-fighting technology was "so bad," says Daily Beast reporter Taylor Lorenz. But the latest move might be too little, too late.
Paul Manafort and Robert Gates face 32 new charges in Robert Mueller's Russia investigation. Snap CEO Evan Spiegel gets a record-breaking payday. Teenagers across the country and politicians continues to weigh in on gun control in the wake of the mass shooting in Parkland, FL.
Twitter is taking steps to remove bots after growing criticism. This week the company quietly deleted thousands of automated accounts. Shares of Twitter were down about 3 percent on Thursday. The Daily Beast's Technology Reporter Taylor Lorenz explains whether this move is a little too late for Twitter.
Educational technology start-up Kidaptive recently closed a $19 million Series C round of funding. The company's co-founder and CEO P.J. Gunsagar explains how this surge of funding is impacting Kidaptive's plans.
The Hive hosts Kristen Scholer and Jon Kelly discuss the week's biggest news stories. From student protests to Jared Kushner's security clearance, it's been a non-stop week in Washington.
Emily Chang, Host of "Bloomberg Technology" and Author of "Brotopia: Breaking Up the Boys' Club of Silicon Valley" joins The Hive to discuss the dark secrets of Silicon Valley.
Cheddar speaks with two Congresswomen about what, if anything, will move the needle on gun reform after the Parkland school shooting. In tech news, Apple is reportedly working on new AirPods. Twitter alienated conservatives by accidentally freezing their accounts. Plus, we're joined by Olympic luger Chris Mazdzer who recently became the first American to medal in the men's singles luge event.
Emily Chang, author of "Brotopia", says women such as Ellen Pao and Uber's Susan Fowler got the conversation about gender discrimination started years ago. She points out that the pay gap in Silicon Valley is five times the national average, and that needs to change.
