FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
3D printing may not have taken off in homes, but it's shaping a number of industries in ways you might not know. Gregory Kress, the newly-appointed CEO at Shapeways, explains how his company is driving 3D printing innovation.
Gun control isn't the only issue being thrust into the spotlight in the wake of the Parkland school shooting. The concept of "trending" news is facing criticism after conspiracies about some of the students seeped into the top stories sections of leading online content platforms. New York Magazine's Brian Feldman joins Cheddar to explain why he thinks it's time to put all things trending to an end.
After months of debate, net neutrality is on the way out. The FCC officially published its new regulations in the Federal Register Thursday, February 22. So how will that affect you, and how can you see if your connection is being throttled? WIRED's Klint Finley weighs in.
On Your Future Home: Housing trends and tips with Quicken Loans. On Between Bells: Is trending over? With New York Magazine, WIRED, GameSpot, actor Eugene Simon, and more.
Galileo Russell, author at Seeking Alpha and founder of Hyperchange TV, discusses why he is still betting big on Tesla.
NRA backlash intensifies, the end of net neutrality, and Maybelline takes cues from Kylie Jenner on Snapchat engagement.
A number of businesses are cutting ties with the National Rifle Association in the days following the Parkland school shooting. Cheddar speaks with David Hogg, a student at Marjory Stoneman Douglas High School, about the tragic shooting in Parkland and the #NeverAgain movement. In other news, General Mills is buying natural pet food maker Blue Buffalo for $8 billion in cash. And Chris Tung, Chief Marketing Officer at Alibaba, discusses the company's first official partnership with the International Olympic Committee.
Hanneke Weitering, staff writer at Space.com, discusses SpaceX's launch of the Falcon 9 rocket that carried a Spanish imaging satellite and two demo Starlink broadband test satellites. With this technology, SpaceX hopes to provide high speed, low cost energy across the globe.
Chris Tung, Chief Marketing Officer at Alibaba, discusses the company's first official partnership with the International Olympic Committee. This year, Alibaba is the exclusive worldwide partner of the Olympic Games for cloud computing and e-commerce.
Rune Christensen, founder of MakerDao, discusses how his company's cryptocurrency is different from the rest because it's less volatile.
