FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
This week's episode of Cheddar's Crypto Craze tackles the latest news and trends in this emerging market. Dropbox files to go public. The dow closes the week up more than 300 points. TV personality Kelly Killoren Bensimon is out with a fur slipper line.
Artist Taryn Southern has produced an entire album using A.I., which learns large amounts of data to compose melodies and harmonies. This, Southern says, pushes her creativity in new ways.
Kelly Killoren Bensimon, the "RHONY" actress, says that every social media platform has a different benefit and explains what Facebook, Instagram, Twitter, and Snapchat, can be used for.
Digital storyteller Taryn Southern is composing music with the power of artificial intelligence. Southern explains how this technology works, and how she sees the music market evolving.
Jen Wieczner, senior writer at Fortune, says that while you are required to notify the IRS about gains on Bitcoin and other digital assets, less than 1 percent have reported profits so far.
There's a new exchange in the crypto game, and it could have the power to shake things up. Users in five states can now trade Bitcoin and Ethereum free of charge on Robinhood. Meanwhile, Coinbase overtime has been considered the go-to place to buy the top cryptocurrencies. Boost VC's Founder and Managing Director Adam Draper explains what he thinks of this emerging cryptocurrency market.
Adam Draper, founder and managing director at start-up accelerator Boost VC, says no. He contends the companies have different business models and will ultimately not be in competition with one another.
Telegram is raising money for what will likely be the largest initial coin offering in history. The company confirmed with the SEC it has privately raised $850 Million for the offering, and reports say Telegram is planning a second round of private financing. Full Tilt Capital's Managing Partner Anthony Pompliano explains why Telegram has been able to raise so much capital.
This week's episode of Cheddar's Crypto Craze tackles the latest news and trends in this emerging market. Cheddar's Baker Machado and Brad Smith speak with Fortune Senior Writer Jen Wieczner about the latest headlines.
Americans are coming off big gold medal wins on Thursday from the women's hockey team to men's curling. For premiere athletes, olympic glory can also come with high-valued sponsorship deals. In this episode of Generation Trader in Partnership with E*TRADE Cheddar Anchors Hope King and Baker Machdo explore the performance of some of the top sponsors at this year's winter games.
