FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
TipRanks uses Natural Language Processing to give investing advice to roughly five million investors. Now, the company is out with a mobile app to bring the advice directly to users phones.
Millennials seem to be jumping on board with exchange traded funds, or ETFs. Rob Nestor is the head of iShares Beta ETF at BlackRock and he joins Cheddar to explain why millennials and others are jumping on this trend.
There is a new game that combines two very hot concepts, augmented reality and crypto! Joe Blackburn CEO and Co-founder of Crypto Coin Trader and Head Advisor of Crypto Hunt joins Cheddar to break down the game.
Traditional retailers are looking to capitalize on the growing subscription box trend. The market pioneered by companies like Blue Apron, Birch Box, and Stitch Fix offers an opportunity to better understand consumer behavior through data. Brand Innovators Chief Marketing Officer Ted Rubin explains why it might make sense for traditional companies to enter this market.
Samsung unveiling its Galaxy S9 and S9 Plus at the Mobile World Congress in Barcelona. CNET's Senior Editor Scott Stein explains how the camera in this device stacks up against Apple's iPhone X.
Mark Spoonauer, editor-in-chief at Tom's Guide, says the tech giant is under pressure to introduce new devices that can make up for slow sales of the iPhone X. But fans will have to wait a while to see them.
Samsung finally revealed its Samsung Galaxy S9 phone on the sidelines of Mobile World Congress. Warren Buffett spent more money on Apple stock last year than on any other company. Cheddar sits down with Francis Lawrence, director of the new film "Red Sparrow," starring Jennifer Lawrence. And we recap the biggest moments from the 2018 Winter Olympics with James Yoder, CEO and founder of Chat Sports.
Russell Holly, senior editor at Android Central, shares his thoughts on what he saw this weekend at Mobile World Congress, or MWC. Samsung, Google, and others unveiled new hardware and software.
Marty Padgett, editorial director at Motor Authority, discusses the ousting of Ford's North American President Raj Nair following allegations of inappropriate behavior.
The S9's relatively lower price tag, impressive camera updates, and AR functionality will be major draws for consumers, says Russell Holly, Senior Editor at Android Central.
