FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Andy Tian, co-founder and CEO of Asia Innovations Group, discusses the "Forever Rose," the most valuable piece of virtual artwork in the world. The piece was purchased by 10 investors for $100,000 each using cryptocurrency.
Sara Fischer, media reporter for Axios, talks about Comcast's $31 billion bid for UK broadcaster Sky. Fox has offered $15 billion for the part of Sky that it doesn't already own.
Claire Maldarelli, assistant editor at Popular Science, discusses the 2017-2018 flu season that scientists have named as one of the worst in the last decade.
Mobile World Congress has kicked off in Barcelona, Spain and Lenovo is using the event to make a few key announcements. On Monday it revealed a new line up of Yoga laptops, equipped with Alexa voice assistant capabilities. Dilip Bhatia, Vice President of Marketing, User & Customer Experience for Lenovo joins The Long and The Short to explain the future of voice within Lenovo's products.
"The Forever Rose" was created using blockchain and sold for a million dollars. Art, physical or virtual, gets its value from the artist or significance of the piece, says Andy Tian, co-creator of the piece.
Comcast is making a $31 billion offer for European broadcaster Sky, topping Fox's bid. Apple plans to open two health clinics for its employees this spring.
Joe Blackburn, the CEO of Crypto Coin Trader and head advisor at Crypto Hunt, explains how his company is using an augmented reality and blockchain game to help initiate users into crypto.
The Dow closes up nearly 400 points. Apple is reportedly releasing three new phones. Samsung unveiled its new S9 and S9+. The Supreme Court declined to take up the Trump Administration's appeal on DACA. Fitbit misses on earnings.
Cheddar Politics goes in-depth on the gun debate with The Young Turks, Rare Media, and Congressman Ted Deutch (D-FL). Between Bells catches up with Glam Masters' Kandee Johnson, and UnREAL's Bart Edwards.
Samsung's latest flagship phone is out, and the fight is on. Can the Samsung Galaxy S9 take on the iPhone X? Mark Spoonauer, Editor-In-Chief at Tom's Guide, gives Cheddar at first look at the new phone and shares his take.
