FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Cheddar's CannaBiz explores the business of marijuana. During this episode Cheddar's Hope King and Baker Machado talk with a former NBA star capitalizing on cannabis, a CEO of a newly traded company on the Nasdaq, plus a group fighting for the legalization of weed.
Three-time Olympic medalist Elana Meyers Taylor was with Cheddar to discuss her journey to becoming the most decorated female U.S. bobsledder in history. Meyers Taylor showed off her shiny new silver medal that she just won at the Pyeongchang Winter Olympics.
This Changes Things hosts Baker Machado and Hope King discuss how to turn rejection into motivation and best practices for promoting your company online.
These days, machine learning isn't only for Fortune 500 companies. A.I. technology can be harnessed to help a small or mid-sized business grow and gain a competitive advantage. This Changes Things hosts Baker Machado and Hope King talk through some advantages of incorporating artificial intelligence into your company.
Marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make yourself buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.
Alex Otrezov, head of search and examination at the ride-hailing company, says that its upcoming "Uber Local" project, will use real-time data to suggest hotspots to its users.
Cronos Group started trading on the Nasdaq Tuesday. The vertically integrated company became the first marijuana company to join a major exchange in the United States. The company's CEO Mike Gorenstein explains how Cronos is capitalizing on the emerging market in Canada.
Flying cars may not be that far away. Uber says it is still committed to its plans for urban aircraft. The ride-hailing company will be holding an event in L.A. in May to demonstrate Uber's plans to have launch flying cars in 10 years.
Sara Fischer, media reporter at Axios, joins Cheddar to discuss Comcast's $31 billion offer for European broadcaster Sky. Apple plans to open two health clinics for its employees this spring. Anthony Chan, chief economist at Chase, joins us to talk about the market volatility we've seen in recent weeks. And Instacart is teaming up with Sam's Club to counter the growing threat from Amazon in the grocery space.
Steven Overly, tech reporter for Politico, discusses the United States' Supreme Court case against Microsoft. The case could have a global impact on email security.
