FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Jarrod Dicker, CEO of Po.et, explains how his company utilizes Blockchain technology to track content online. Dicker shocked the media industry when he left his job at The Washington Post for the top job at Po.et.
Adi Robertson, senior reporter at The Verge, discusses the move this week by Senate Democrats to try and overturn the FCC's repeal of net neutrality. Democrats filed a resolution that would require a majority vote in Congress to pass.
Tony Weisman, chief marketing officer of Dunkin' Donuts, discusses the restaurant chain's latest partnership with the Girl Scouts. Dunkin' has released three new Girl Scout cookie-flavored coffees including peanut butter, thin mint, and coconut caramel.
Tony Weisman, CMO of Dunkin' Donuts, participates in our Dunkin' Donuts sponsored segment "What Keeps You Going?"
Your Cheddar hosts Kristen Scholer and Tim Stenovec discuss the biggest stories in business, the market, and personal finance.
If TripAdvisor met Yelp, that would be Uber Local, a new product the taxi hailing company is working on. Alex Otrezov sits down with Alyssa Julya Smith at the eTails conference in Palm Springs to share for the first time some of the new programs Uber is currently working on to roll out in 2018.
Georgia's Lieutenant Governor is calling on Delta to reinstate its relationship with the NRA. The Dow closes down 300 points. Amazon is buying smart doorbell maker Ring. Former NBA star Al Harrington is looking to become the next marijuana mogul. Cronos Group started trading on the Nasdaq Tuesday. The vertically integrated company became the first marijuana company to join a major exchange in the United States.
In the wake of the Douglas School shooting students have been leading conversations and movements around the country. Many of those students are turning towards platforms like "Islands," to start conversations and share stories.
According to PlasticOceans.org, the United States consumes an average of 60 billion single-serve plastic water bottles every year. rOcean is hoping to change that.
Noelle LaCharite is the former technical program lead for Amazon's Alexa. She sits down with Alyssa Julya Smith at the eTail conference in Palm Springs to talk all about voice technology and where A.I. is going as the technology continues to develop.
