FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Chime is a popular bank among millennials, and it doesn't even have a physical location. Chime is a bank account and debit card for the digital age and the digital-first consumer and saver.
The Light Phone is about the size of a credit card and it can do a fraction of what your smartphone can. And yet, consumers love it. The company is about to release the new model "Light Phone 2."
Facebook is launching a new initiative to take on job listing sites like LinkedIn and Glassdoor. Cheddar Senior Reporter Alex Heath spoke with Facebook Vice President of Local Alex Himel about the launch of this product in an exclusive interview.
It's been unseasonably warm in many parts of the country this winter, but nothing compared to the Arctic. Temperatures normally hover around four degrees below zero, but have been climbing much higher.
Between Bells: Ryan Seacrest Red Carpet controversy, NCAA scandal, and why is it so hot at the North Pole? With Salon, LiveScience, Pizza Hut, and Madame Noire.
Vero is the new social media kid on the block. Some people are calling it the "Instagram killer," but its recent rise in popularity is causing controversy. Vero Founder and CEO Ayman Hariri addresses the #DeleteVero campaign that has popped up online.
Dick's Sporting Goods announces it will no longer sell assault-style weapons in its stores. Amazon is buying video doorbell company Ring in a deal worth $1 billion. And is it time for "The Fresh Princess of Bel Air?"
Dick's Sporting Goods announced it will stop selling assault-style weapons in its stores. Amazon is buying doorbell company Ring in a deal reportedly worth $1.1 billion. This week, Dunkin' Donuts rolled out a new partnership with the Girl Scouts. Plus, iconic choreographer and creative director Laurieann Gibson joins us to talk about her new Lifetime docu-series "Laurieann Gibson: Beyond the Spotlight."
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: DACA, flying cars, and the Ryan Seacrest scandal. With Motor Trend, YourTango, and Reason Magazine.
Ranjit Thomas, author at Seeking Alpha, discusses cyber security company Check Point Software as his "Idea of the Month."
