FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Mark Simons, President and CEO of Toshiba Americas, discusses the company's recent shift from the retail sector to a business to business model. Now, Samsung is providing laptops and I.o.T. equipment for various companies.
Hanneke Weitering, staff writer at Space.com, discusses Vodafone Germany teaming up with Nokia to bring a 4G network to the moon. The network will allow astronauts to stream HD video back to Earth on an upcoming mission.
Maureen Farrell, reporter at The Wall Street Journal, and Emily Bary, reporter at MarketWatch, discuss the details of Spotify's public offering. Instead of going the traditional IPO route, the streaming giant will instead do a direct listing on the New York Stock Exchange.
The company filed for a direct listing on Wednesday, already a rarity on Wall Street. But Axios Business Editor Dan Primack points out that, with no investor lock-up period, the stock could see "crazy volatility" right off the bat.
Mark Simons, President of Toshiba Americas, says PCs, phones, and other products will only get thinner and lighter, with an emphasis on connectivity and battery life and wearables.
Kroger and Walmart are raising the minimum age for those buying guns to 21, following in the footsteps of Dick's Sporting Goods. NBC Universal will cut the number of ads it airs in primetime by 20%.
Vero is the hottest new social network in the app store. It claimed the number one spot this week and has been downloaded more than one million times. Taylor Lorenz, Tech Culture Reporter at The Daily Beast was with us to discuss why it has become so popular.
Spotify files to go public. Dick's will immediately stop selling assault rifles. President Trump meets with lawmakers on gun control. White House communications director Hope Hicks is resigning from her post. Facebook launching a new initiative to take on sites like LinkedIn and Glassdoor.
Unplug and go "light", says the company's co-founder Joe Hollier. Light makes old-school phones for text and phone calls, a stark contrast to the hyper-technical smartphones of today.
Priceline officially changed its name to "Booking Holdings" on Tuesday as it reported Q4 results. Overall, Booking Holdings reported a strong Q4. CEO Glenn Fogel joins Cheddar to break down the name change and earnings news.
