FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Zazzle allows consumers to customize over 1,000 different products on its digital marketplace. Zazzle chief marketing officer Nizzi Renaud sat down with Alyssa Julya Smith at the eTail West conference to explain how Zazzle uses technology to allow for streamlined production of content.
A new business card maker is launching today, and it will help you cut down on waste and making saving your business contacts easier. Convey is not just a digital business card, but a digital-dynamic connection.
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
The Hive's hosts Jon Kelly and Kristen Scholer discuss the latest news in politics, business and technology. From Hope Hicks' sudden departure from The White House to the Kardashian's imapct on social media, we have you covered.
eBay has been at the forefront of mobile development and innovation. The company's head of mobile sat down with Alyssa Julya Smith at the eTails conference in Palm Springs to explain why focusing on mobile benefits both buyers and sellers.
HP is expanding is Device as a Service Offering to include Apple. Cheddar's Brad Smith speaks with HP's General Manager and Worldwide Head of Emerging Compute Solutions Michael Park about what this means for the company.
Twitter is asking the public to help it evaluate how toxic the social media platform really is. The announcement comes as Twitter, and other social platforms, are facing backlash over the growth of fake news on its sites. CNET Senior Reporter Ben Fox Rubin explains what Twitter is really trying to accomplish with this announcement.
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Kroger follows Walmart and Dick's Sporting Goods in becoming the third major retailer to impose tighter regulations on gun sales. NBC is cutting back on commercial time to compete with streaming giants like Netflix and Hulu. Hope Hicks, one of President Trump's closest aides, is out as White House communications director. And Congressman John Delaney (D-MD) joins us to discuss the future of artificial intelligence.
