FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Jen Wieczner, senior writer at Fortune, says that regulating the sector gets rid of bad actors and can encourage more investments in the field.
This week's episode of Cheddar's Crypto Craze tackles the latest news and trends in this emerging market. Cheddar's Baker Machado and Brad Smith speak with Fortune Senior Writer Jen Wieczner, Full Tilt Capital Managing Partner Anthony Pompliano, and Boost VC Founder Adam Draper.
Your Future Home hosts Baker Machado and Hope King talk Macy's big real estate move, robots taking over open houses and the millennial housing boom.
Snap is planning to roll out new Spectacles after its first version failed spectacularly. An investor group strikes a last-minute deal to buy the Weinstein Co. Global markets are tanking on fears of a trade war following President Trump's tariff announcement. And we're talking eSports with Mike LaBelle, the New York Red Bulls' first official eSports athlete.
Eric Harris, president and chief operating officer at Cheddar, joins us to talk about the company's participation in Cycle for Survival, an indoor charity cycling event raising money for rare cancers.
Snap is planning to release new versions of its hugely unpopular Spectacles. The Weinstein Co. lives to fight another day after a last-minute deal emerged Thursday night.
James Ruth, senior director for Major League Soccer, and Mike LaBelle, the New York Red Bulls' first official Esports athlete, discuss the new EMLS Cup. The EMLS Cup is in partnership with FIFA 18 and kicks off April 5th.
Kerry Flynn, business reporter at Mashable, discusses Snap's first year as a public company. The company's IPO debuted on the New York Stock Exchange on March 2nd, 2017.
The Hive's hosts Jon Kelly and Kristen Scholer discuss the latest news in politics, business, and technology. From Hope Hicks' sudden departure from The White House to the Kardashian's impact on social media, we have you covered.
Nordstrom and Gap release earnings. American Outdoor Brands says sales fell 32.6% year over year. The Dow drops after President Trump announced heavy tariffs on aluminum and steel. Twitter is asking the public to help it evaluate how toxic the social media platform really is
