FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Dina Fine Maron, health & science editor at Scientific American, discusses the breakthrough that could help doctors diagnose mental illnesses. Stem cells have enabled researchers to see how lithium affects the brain.
After the Parkland, Fla., shooting last month, the Trump administration said it wants to talk with video game makers about the levels of violence in their products. But several studies show there is no causal link between playing video games and behavioral changes, says Ashley Jenkins, Host of Rooster Teeth's "The Know."
The Dow closes the week down. Blackrock adds pressure on gun makers. Bitcoin and other digital currencies fall after the SEC issued dozens of subpoenas to investigate initial coin offerings.
Cheddar's Crypto Craze explores the latest movements in this emerging market. Anchors Hope King and Brad Smith talk about the latest crackdown by regulators, plus how one entrepreneur is tapping into the luxury market.
Pulse Labs went through the original Alexa Accelerator and raised their initial $120,000 through that experience. Now, the tech company has raised $2.5 million as they continue their mission to make voice assistants across the board.
Peanut could be described as "Tinder" for moms to meet other moms. Now, the app is out with a new feature to help form meaningful communities around subjects that matter to those moms.
When you think of cryptocurrency, you think of digital transactions. But now there's a physical space you can go to trade Bitcoin. Cheddar's Brad Smith checked out an ATM at the Bitcoin Center in New York City.
A new player in the cryptocurrency space is looking to build an ecosystem around this emerging market. Hodl.vc Founder and Managing Partner Ivan Soto-Wright explains how this company is tapping into the luxury market.
The SEC issued dozens of subpoenas to investigate initial coin offerings. Fortune Senior Writer Jen Wieczner explains what this crackdown means for the cryptocurrency market.
Your Future Home: Housing trends and tips with Quicken Loans. On Between Bells: Cheddar's Oscar Pre-Party, with predictions, trivia, cocktails, and gourmet snacks! With CinemaBlend, Mental Floss and more.
