FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Video is a powerful tool in marketing. Brands are increasingly turning to data to create video ad campaigns targeted at consumers. Mark Flaherty, COO at SundaySky, was with us at the eTail West event in Palm Springs to explain the trick for creating marketing videos that work.
Amazon is looking to team up with banks to build a checking account-type product. The e-commerce giant is in talks with JPMorgan Chase according to the Wall Street Journal. Emily Glazer, banking reporter at the WSJ, explains her outlook for Amazon's ability to enter this sector.
Every three minutes, someone in the U.S. is diagnosed with blood cancer. These people often rely on bone marrow donations to survive, but getting a match can be difficult. To make registering easier, the non-profit DKMS has launched virtual bone marrow drives.
Amazon reportedly wants to offer a checking account-like product, which would help banks tap into troves of data. A partnership with a financial institution would also help the e-commerce giant leapfrog the regulations that come with becoming a bank, says Emily Glazer, who broke the story in the Wall Street Journal.
Andrew Duplessie is making his way in the industry as an actor, appearing in shows like "American Horror Story." But he is also an angel investor in cryptocurrency, working with VC companies to fund startups.
Amazon is in talks with some big Wall Street banks to launch a checking account geared towards its younger customers. Apple will reportedly unveil a cheaper MacBook Air and noise-canceling headphones later this year. Ashley Jenkins, host of Rooster Teeth's "The Know," joins us to talk about the alleged meeting between President Trump and video game makers. Plus, we're recapping the 90th annual Academy Awards with Bonnie Fuller, editor-in-chief at Hollywood Life.
Mark Hibben, author at Seeking Alpha, discusses how Taiwan Semiconductor Manufacturing Company is separating itself from other chip makers like Intel. TSMC is the exclusive supplier of Apple's A12 processors.
Max Eddy, software analyst for PC Magazine, explains what a VPN is and why it could protect users after the end of net neutrality. Net neutrality regulations are expected to be officially rolled back next month.
Nate Checketts, CEO of smart apparel company Rhone, says the head of Twitter and Square taught him tech should be simple, a mindset he's taken to his own company.
Ashley Jenkins, host of '"The Know" on Rooster Teeth, discusses the White House's plans to have President Trump meet with video game developers about violent video games. But game makers say they have yet to receive any sort of invitation.
