FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Tom Harari, Co-Founder and CEO of Cleanly, joins This Changes Things to discuss how Y Combinator helped get his company off the ground.
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: The Bachelor finale and big changes at ESPN. With Popular Science, Us Weekly, and more.
In a time when TV ratings are dropping for a number of different sports, eSports is on the rise. Millions of people tune in to watch gamers compete online to the tune of millions of dollars. That economic potential is grabbing the attention of VC firms like Accel.
Accel partner Vas Natarajan says that, as eSports arenas sell out, professional leagues and investors are getting in on the games.
ESPN has a new president, following the abrupt resignation of its former president in December. The popular trivia app HQ has received an additional $15 million in funding. In other funding news, the insurance app Lemonade recently secured $120 million in Series C funding. And we're joined by iconic travel writer Rick Steves to hear about his new book, "Travel as a Political Act."
Spotify and Dropbox have both filed to go public in recent weeks, so what does the rest of 2018 look like for the IPO space?
Luis Perez-Breva, Professor at MIT and head of its Innovation program, says that automation gives humans the ability to simplify tasks, and A.I. helps us interact with technology intelligently.
Andrés Irlando, CEO at Verizon Telematics, says that its vehicle software system "Verizon Connect" has boosted user safety and solved issues for both companies and consumers.
Sarah Lewin, associate editor at Space.com, breaks down SpaceX's landmark 50th Falcon 9 launch. The rocket took off early Tuesday morning, launching a communications satellite into orbit.
The Dow closes up more than 300 points as trade war fears subside. Amazon is looking to team up with banks to build a checking account-type product. There's also new speculation on where Amazon's HQ2 might be located. Apple reportedly releasing a cheaper MacBook Air. Former Trump campaign aide refuses to cooperated and the Mueller investigation.
