FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The technology could wipe out middlemen across industries like real estate, where negotiations and contracts weigh down transactions, says Bryan Schreier, partner at venture capital firm Sequoia.
We discuss what Gary Cohn's resignation could mean for President Trump's tariff plan. The planned sale of the Weinstein Co. has collapsed yet again, just days after terms were agreed to. Cheddar CEO Jon Steinberg talks to Discovery CEO David Zaslav about the company's acquisition of Scripps. And we're also joined by Michael Kramer from Seeking Alpha to explore whether Amazon shares have peaked for this year.
John Franklin, associate partner at OC&C Strategy Consultants, sheds some light on the smart speaker market and what to expect going forward.
Netflix and Amazon have created intense competition in the scripted space, making the playing field increasingly expensive. Instead, Discovery, Inc. wants to dominate the unscripted side, says CEO David Zaslav.
Discovery's acquisition of Scripps Networks is now complete and the company has rebranded as Discovery, Inc. Cheddar CEO Jon Steinberg spoke with the company's CEO David Zaslav on what the deal means for the company's position in entertainment.
On this episode of "This Changes Things" hosts Baker Machado and Brad Smith talk how President Trump's tariffs could negatively impact small businesses in America. Plus, how technology is changing the way business is measured.
Cheddar's CannaBiz explores the latest trends, politics, and market opportunity in this space. Cheddar Anchor's Brad Smith, Hope King and Alyssa Julya Smith speak with legislators and start-up founders in this emerging market.
Medmen is on the forefront of cannabis cultivation and uses all the latest technology to ensure the marijuana plans are up to the highest standard. Alyssa Julya Smith visits a LA grow facility where MedMen's VP of Corporate Communications Daniel Yi explains how the process works.
2018 was initially anticipated to be a "monster" IPO year. However, some of the companies investors were most excited to have go public like Uber, AirBnB, and Pintrest, have already announced they will not go public in 2018. But not all hope is lost. Spotify and Dropbox have filed to go public. How will 2018 measure up to 2017 for IPOs?
Cale Weissman, Reporter at Fast Company and MIT professor Luis Perez-Breva join This Changes Things to discuss which sectors are using artificial intelligence the best and why the technology won't replace humans.
