FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The Hive's hosts Jon Kelly and Kristen Scholer discuss the latest news in politics, business, and technology. From the Mueller probe to Uber's cash woes, and beyond, we've got you covered.
Vanity Fair's Hive + Between Bells. We’re joined by the crew at Vanity Fair's Hive to discuss Kushner, Cook, and Cohn. Between Bells celebrates International Women's Day with Cosmopolitan. Madame Noire, and more.
GIFs and memes are all over the internet. We all post them, but have you ever made one? PicMonkey is launching a new product to make it quicker and easier for entrepreneurs and small businesses to make these social marketing tools.
The deadline to file taxes is just over one month away, and some might be including cryptocurrency earnings for the very first time. Lisa Greene-Lewis, a tax expert at TurboTax, explains what investors need to be aware of this season.
More and more people are mining cryptocurrency to cash in on the craze. But some are actually hacking into computers to leverage other people's mining power. Sonatype's Senior Vice President Bill Karpovich explains the danger of these miners and how hackers exploited IBM several years ago.
Jon Porter, vice president of Accuweather, recaps the damage done by Winter Storm Quinn. The storm dumped more than 26 inches of snow in upstate New York alone.
Phillip Tracy, tech writer for The Daily Dot, discusses the feud between MIT and Uber after the school released a report saying Uber drivers were severely underpaid. MIT has since admitted it made mistakes during the study.
State Rep. Tyler Lindholm and State Sen. Tara Nethercott joined Cheddar to discuss a new crypto-related law in Wyoming and explained why the state could be a good location for blockchain miners.
A major deal in insurance, and Uber's ex-CEO has a new gig. Plus is President Trump tampering with witnesses? And how much are Uber drivers actually getting paid? And the debut of our "Crypto Craze" show powered by TradeStation!
This week tech & car company Pal-V made a pretty big splash at the Geneva auto show by unveiling its newest flying car. Louis Scialabba, Director of Service Provider Security at Radware joins Cheddar to discuss if this technology could actually be a reality.
