FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Erich Reimer, author at Seeking Alpha, discusses his optimism around Facebook's growth and why he believes investors should be long the stock, despite its new news feed algorithm and the controversy over Russian meddling.
Marty Padgett, editorial director at Motor Authority, discusses his time at the Geneva Auto Show where Mercedes unveiled plans for a new line of CLA and GLA models.
As society becomes more dependent on technology, some fear A.I. will take over and replace human jobs. Others believe it will advance human innovation and help society progress. Nathan Myhrvold, Founder & CEO at Intellectual Ventures and former Microsoft CTO, was with us to discuss whether we should be afraid of technological advancements.
President Trump signs proclamations on aluminum and steel tariffs. Weight Watchers is rolling out meal kits. Toys 'R' Us is reportedly prepping to liquidate its U.S. Operations. Companies celebrate International Women's Day.
IBM is not only currently led by the company's first female CEO, but some of the hottest industry sectors within the company are also led by women.
Handstand is a fitness app that is making it easier than ever to work out with a personal trainer. And the female-founded app is also trying to change the way women and men view fitness.
Maxine Williams, Chief Global Diversity Officer at Facebook, discusses what the social network is doing to celebrate International Women's Day in 2018. Last year, International Women's Day was the number one most discussed event on Facebook.
Madison Malone Kircher, Associate Editor at New York Mag's Select All discusses President Trump's meeting with the video gaming industry.
Internally, the company strives for equal compensation and benefits. Externally, the social network wants to connect women around things that matter to them, says Maxine Williams, Global Chief Diversity Officer at Facebook.
The Hive's Kristen Scholer and Jon Kelly discuss the recent happenings in the White House. From Gary Cohn to Sam Numberg, President Trump seems to be losing many of his allies.
