FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Fake news on Twitter travels six times faster than real news and reaches far more users according to a study released by researchers at MIT. Can fake news be stopped?
Artist Sophie Simmons is out with a new single "Black Mirror." She explains what inspired her to write this song, and dishes on the music streaming space.
For this week's keep reinventing segment brought to you by HP we are taking a look at a new bike share player in the space. Zagster recently closed a $15 million round of funding, which it plans to use to expand its dockless program to new cities. The company's CEO Timothy Ericson explains how he is taking a conservative approach to the expansion efforts.
Justworks recently closed a $40 million round of funding, and the human resources software platform is looking to expand its technology offering. The company's Founder and CEO Isaac Oates explains how Justworks plans to use this new funding for expansion.
The wireless company partnered with American Aerospace Technologies to develop drones that have 10 to 16 hours of flying power and a 50-mile range. Verizon says the technology can be a reliable tool for first responders.
Picking out the future's biggest business winners in a crowded startup space isn't easy, but Sequoia Capital has been able to spot tech darlings such as Airbnb, Stripe, Instacart, and Dropbox. Bryan Schreier, Partner at Sequoia, was with us to give us the hottest trends in VC.
The birds and the bees talk may need an upgrade soon. Scientists are working on ways to use blood and skin cells to replace sperm and eggs. So, will sex go by the wayside? Writer Karen Weintraub explains.
Your Future Home hosts Baker Machado and Brad Smith discuss some of the biggest news in the real estate market...including the top market for luxury real estate!
Features like Instant Articles are just "marketing vehicles," where consumers lose the "direct relationship with the publisher or the site," says Adam Singolda, CEO and Founder of adtech unicorn Taboola.
Federico Vega, co-founder and CEO of Cargo X, explains how his company connects businesses with items to ship to truckers who have extra room on their freights. Vega was a dishwasher in London before coming up with the idea for Cargo X.
