FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
A top Nike executive is stepping down over misconduct allegations. The popular stock trading app Robinhood is reportedly now worth $5.6 billion.
The internet of things is everywhere, even if you don't realize it. The self-cleaning coffee machine, the vacuum that cleans your house when you're away--it's all connected through IoT. Susan Galer, SAP Marketing and Thought Leadership Director, joins Cheddar to discuss the challenges, applications, and the future of IoT.
In this edition of Perspectives on Agility, brought to you by AT&T Business, Tim Stenovec and Hope King explain the benefits of using IoT in the manufactuering process.
In this week's episode of "Perspectivies on Agility" sponsored by AT&T Travis Farral, Director of Security Strategy at Anomali, joins to discuss what company's can do before, during and after a cybersecurity hack.
Over the course of just 24 hours, global cryptocurrencies lost $60 billion in value. Plus, Playboy is the lastest company to get in on the crypto action.
Danny Aranda, managing director at Ripple, told Cheddar that Google's ad ban and other regulations could actually help weed out the frauds and educate the general public on cryptocurrencies.
Google is banning all ads related to cryptocurrency. Students across the country are walking out of class today to remember victims of the school shooting in Parkland, Florida. Kai Ryssdal, host and senior editor of Marketplace, stops by to talk about the upcoming 10 year anniversary of the financial crisis. And we're joined by the co-owner of McClure's, a company that specializes in making pickles.
DRL CEO Nicholas Horbaczewski says there's a league of professional drone pilots, and as the sport gains momentum more brands want in. The luxury carmaker is just one of them.
The fantasy sports platform is already building out a product that would allow sports betting, pending a decision from the Supreme Court, says DraftKings CEO Jason Robins.
Rex Tillerson is out as Secretary of State and CIA director Mike Pompeo is in. President Trump issued an executive order blocking Broadcom's hostile takeover bid for rival chipmaker Qualcomm. Olympic gold medalist and author Scott Hamilton joins us to talk about his figure skating career and his new book. Plus, Kristen Scholer sits down with Brooklyn Decker and Whitney Casey at SXSW to talk about their start-up Finery.
