FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Damon Beres, executive editor at Mashable, talks about Cambridge Analytica's misuse of Facebook user information in the 2016 election. Beres discusses how the company may be on the brink of facing government regulation in the wake of this revelation as well as Russia's use of the platform in the 2016 election. We talk what this means for users and whether any users will limit or alter their use of the site. Beres explains both sides of the argument, but adds that he would not be surprised if users say "enough is enough."
The fallout from Facebook's latest data scandal continues to intensify. The Weinstein Co. officially files for bankruptcy protection after many attempts to sell the company failed.
"Content is king, and pipes are commodities." That, in a nutshell, is why the wireless giant wants to join forces with the content creator, explains Ben Gomes-Casseres, professor of International Business at Brandeis International Business School. The DoJ is seeking to block the merger, citing anti-trust issues, and the trial will kick off on Wednesday.
Snap Inc. has banned advertising of so-called initial coin offerings (ICOs) in the Snapchat app, the company told Cheddar on Monday. The move is the first time Snap has cracked down on cryptocurrency advertising.
People are already calling to pull back autonomous car testing, says Andrew Hawkins, transport reporter at The Verge. On Sunday, one of Uber's self-driving cars struck and killed a pedestrian in Arizona, prompting the company to suspend all testing of its self-driving cars.
Facebook is in hot water again after revelations that a data firm gained access to information from millions of users without their knowledge. Apple is reportedly developing its own display screens. Russian President Vladimir Putin was re-elected again by an overwhelming majority. Plus, Drew Barrymore and Timothy Olyphant talk about season two of their Netflix show, "Santa Clarita Diet."
Every big company gets hit with "issues around controls and compliance," says Gene Munster, Managing Partner at Loup Ventures. Facebook shares fell by over 7% in light of the Cambridge Analytica news.
One of Nike's top executives is stepping down over misconduct allegations. Airbnb is making it easier for people with disabilities to find rentals on its platform. We dive into the Theranos fraud scandal with the Wall Street Journal reporter who initially reported that something was off with the start-up blood testing company. And Tim Stenovec chats with Neil Patrick Harris about season two of his Netflix show "A Series of Unfortunate Events."
In today's episode of "Perspectives on Agility" sponsored by AT&T Brad Smith and Baker Machado discuss the risks to small businesses when it comes to cybersecurity.
In today's "Perspectives on Agility" segment, sponsored by AT&T, hosts Brad Smith and Tim Stenovec explore the state of IoT in 2018.
