FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Choosing a direct listing over an IPO has left a lot of room for volatility when the stock starts trading tomorrow, says Maureen Farrell, reporter at the Wall Street Journal. The music streaming company goes public Tuesday, and investors have little guidance on the debut price or even what kind of volume we'll see on day one.
Female gamers, like Janet Rose, are often told that they are mere distractions in the male-dominated industry. They are also frequently exposed to sexual harassment online. Rose, who streams on Twitch as "xChocobar," shares her experience.
Cheddar caught up with auto execs at the New York International Auto Show and asked them how many years it will be before people won't need to learn how to drive. Here are their answers.
Sony's PlayStation produces games that are exclusive to the platform, much like the media companies, and that's what keeps gamers loyal, says Asad Qizilbash, the company's Vice President of Marketing. "God of War" is an example of a PS exclusive and the next version comes out on April 20th.
The game's protagonist, Kratos, has evolved and now has a son, which adds depth to the storyline. The playing experience is sharper too, says Asad Qizilbash, PlayStation's Vice President of Marketing. The new "God of War," a PlayStation exclusive, comes out on April 20th.
Fortnite is not only popular but also extremely difficult to win. Janet Rose, who live streams on Twitch as "xChocobars," lives to tell the tale and discusses what it's like to be a female gamer.
The music streaming business is going public on April 3 but, in an unusual move, has opted for a "direct listing", rather than going the traditional route. Cheddar's Nora Ali breaks down what that means, and why it could make for a very exciting market debut.
The video game has become such a cultural phenomenon that even rapper Drake has jumped on the bandwagon. Why? "It's like Hunger Games," says Brandon Davis, Special Assignment Producer at ComicBook.com.
Paul Kermizian, the co-founder of the popular arcade bar, used to collect vintage games as a hobby. By combining that passion with his love of craft beer, he created a multi-location business.
Paul Kermizian, co-founder of the popular Barcade, says vintage games are like a "work of art." The arcade/bar combines 80s games, like Street Fighter and Pacman, with craft beer.
