FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
When women have more money, they tend to put more of it back into their communities, families, and non-profits, says Sallie Krawcheck, CEO and Co-founder of Ellevest, a female-focused investment platform. "Try to think about something that's good for women and bad for men. It's very hard to."
Democrats have already signaled that they're going to focus more on election interference and be "a little bit more aggressive than Republicans" during Mark Zuckerberg's testimonies this week, says Ali Breland, technology and politics reporter at The Hill. The Facebook CEO will appear before Congress Tuesday and Wednesday to face questions about the Cambridge Analytica scandal.
The Facebook CEO's hearings on Capitol Hill will likely dominate headlines for days. If those stories focus more on the new initiatives that the social network has recently rolled out, rather than the data scandal itself, "that would be a big win," says Aaron Pressman, Senior Technology Reporter at Fortune Magazine.
Washington won't easily forgive Facebook for sending a "low-level" deputy to testify when Congress first wanted answers about Russia's role in the 2016 election. And legislators are likely to take out their frustration on the CEO when he appears before them next week, says Ken Gude, Senior Fellow at the Center for American Progress.
If the stock had surged too high, "it would be hard to grow into that valuation over time," says Pär-Jörgen Pärson, partner at European venture capital firm Northzone, a Spotify investor since 2008.
West Virginia is the first state to test out voting via blockchain, collaborating with venture capitalist Bradley Tusk. "[People] want to vote the same way that they order something from Amazon," says Mac Warner, WV's Secretary of State. The experiment has rolled out for deployed military voters in some counties, with plans to deploy it across the state for the midterm elections in November.
CEO Mark Zuckerberg said Facebook's handling of user data was a "huge mistake" and that the company failed to take "a broad enough view of what our responsibility was" to its more than 2 billion users.
Stringer wants Facebook to bring in more independent directors and experts on data protection to provide more oversight at the company. As the comptroller, Stringer manages the city's public pension funds, which have close to $1 billion invested in Facebook.
Both companies decided to bypass banks and let anyone participate in the listing process, says Stacey Cunningham, COO at the New York Stock Exchange. The music streaming company started trading on the market Tuesday, with shares opening at $165.90 a pop.
There are "some unique factors" that went into Spotify's decision to choose a direct listing, and not all companies will have the same needs, says Stacey Cunningham, COO at the New York Stock Exchange. Spotify started trading on the market Tuesday, with shares opening at more than $165 a pop.
