FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform. Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology. FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season. FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.

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Opening Bell: April 17, 2018
Netflix stock is surging after the company reported first-quarter earnings, disclosing that the company added 7.4 million subscribers in the first three months of this year. Netflix now has 125 million subscribers globally. This year, Netflix plans to spend $8 billion on developing original content. Goldman Sachs reported earnings on Tuesday, soaring past Wall Street estimates. The firm said its quarterly revenue hit $10 billion, an increase of 27%. Goldman's successful first quarter is due in large part to the recent surge in trading and market volatility. Plus, we talk artificial intelligence with Sam Mantle, managing director of digital enterprise at Luxoft. The company recently announced a partnership with Softbank Robotics America to improve technology in "Pepper" the robot. Mantle digs into how Pepper can be used across industries from travel, to retail, to hospitality, noting that developers are just starting to learn how expansive and beneficial artificial intelligence can be.
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Questions Over Safety at Tesla Plant
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Why Congress Could Question Google Next
After Facebook CEO Mark Zuckerberg's testimony on Capitol Hill this week, all eyes are on the kinds of regulation that may come for the tech industry. If Congress is serious about data protection, then questioning "Google is the next logical step," says Molly Wood, host of Marketplace Tech.
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