FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The leaders of major tech firms are facing greater public scrutiny over everything from privacy issues to workplace culture. This puts the executives in unfamiliar situations where they must show both sympathy and accountability, says Ben LaBolt, a partner at Bully Pulpit, an image consulting firm.
The Obama-era net neutrality rules were set to expire Monday. But they will still play a major part in the November elections, says USA Today technology writer Mike Snider.
Apple shares dropped sharply Friday on rumors the iPhone X is about to be discontinued. But PCMag's Sascha Segan says it won't necessarily be because of weak demand, but to make room for a new prestige product.
Wells Fargo just can't seem to escape public scandal. The bank is being fined $1 billion for scamming customers into buying auto loans, the Consumer Financial Protection Bureau and the Office of the Comptroller of the Currency announced Friday. Last year, Wells Fargo apologized for selling car insurance to around 570,000 customers who didn't need it. It's the toughest fine the Trump Administration has imposed on a Wall Street bank yet.
Apple may discontinue its iPhone X after lackluster sales. The semiconductor company Apple uses for iPhone X parts, Taiwan Semiconductor Manufacturing, issued weak guidance for the rest of the year in its recent quarterly earnings report. One analyst is speculating this means Apple is no longer ordering parts for its iPhone X.
And we're joined by the CEO of the new subscription box company, "Hunt A Killer." Ryan Hogan explains how his company ships monthly boxes to customers, encouraging them to solve murder mysteries one clue at a time.
This year is shaping up to set a record for retailers closing stores as companies from Toys 'R' Us to Bon-Ton face the fate of declining foot traffic and rising e-commerce. The Lionesque Group's Melissa Gonzalez discusses the future of brick-and-mortar.
San Francisco officials said this week that the bike-sharing company along with two others "create a public nuisance." But LimeBike's CEO disputes that criticism and says the company has been working with communities to understand and respond to their needs.
The online investing company has "a lot of automated services that help make more of your money," says CEO Jon Stein.
The meal-kit delivery service specializes in specific diets from Paleo to gluten-free to Mediterranean, which is how it differentiates itself in the delivery space. "We're not trying to be all things to all people," says CEO Adam Zbar.
Numerous food delivery start-ups have tried -- and many have failed -- to operate in the restaurant industry where slim profit margins are the norm. But MealPal has pulled through, and that's because it has found a way to make consumers happy, "but also work for the supply side," explains Mary Biggins, co-founder of the app.
Nora Ali and Brad Smith take a look at how the most popular cryptocurrencies are performing in this week's edition of "The Crypto Craze." Bitcoin surged back above $8,000, but there have still been significant price fluctuations throughout the week.
