FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Amazon is trying to ease customer concerns over privacy after one of its Echo devices recorded a couple's private conversation and sent the audio file to a contact in their phone book. The only way to win back trust is to be "totally clear" about its privacy policies, says Andrew Freedman, a senior editor at Tom's Guide.
The gaming streaming platform launched a new monetization system that will pay content creators if their work yields high levels of viewer engagement. Its internal currency, called Caffeine Gold, can be exchanged for real-world cash.
The payment technology start-up unveiled a new version of its app this week that lets retail investors in 46 states play in the crypto market.
Jake Fisher, director of auto testing at Consumer Reports, talked with Elon Musk, who said he's planning to fix the Model 3's braking distance issue with a remote update, possibly as soon as this weekend.
Consumer Report does not recommend the Tesla Model 3 after it put the vehicle to the test. Jake Fisher, director of automotive testing at the magazine, shares what went into the test and dishes on his talk with Elon Musk.
Amuse, a music streaming distribution platform supported by will.i.am, raised $15.5 million to help artists find ways to get their work on services such as Spotify and Apple Music.
Mark Zuckerberg Testifies Before EU Parliament
PCMag did a deep dive into the rise of tech addiction. Associate Editor Rob Marvin explains what makes someone a tech addict, and how tech companies are tackling the issue. Marvin also previews Mark Zuckerberg's testimony before EU parliament.
The electric automaker is set to be the big winner as China lowers its tariffs on imported cars and phases out its 50/50 law requiring foreign companies to set up a joint venture with a local firm in order to operate in the country.
The CEO of the med-tech start-up says he'll use some of the $20 million in new capital raised to expand the company's house-call service and give doctors better technology to treat patients at home.
