FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Apple's new tools that help users manage how much time they spend with their devices is a positive and necessary step, the Huffington Post founder said in an interview with Cheddar's Hope King. The technology giant also unveiled new AR capabilities and an upgraded version of Siri.
The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms.
Facebook is under fire again for its privacy practices after reports that it gave device makers like Apple, Amazon, and Samsung access to user data. The New York Times claims that over the past 10 years, the social media site struck deals with at least 60 companies for user information. This latest report is just another setback for Facebook as it tries to repair its reputation following the Cambridge Analytica data scandal.
Apple's developer conference, or WWDC, kicks off today in San Jose, California. This year, the tech giant is focusing on software developments rather than new hardware. Cheddar's Hope King reports live from the conference about what we can expect ahead of the keynote speech.
The 2018 World Cup is just days away. We're joined by Tab Ramos, soccer legend, head coach for the U.S. Men's National U-20 team, and World Cup analyst for Telemundo Deportes, to talk about the big event.
Damon Beres, executive editor at Mashable, talks the New York Times report that Facebook gave device makers like Apple and Samsung access to user data. We discuss what this means for the social media giant as the company reels from the Cambridge Analytica data scandal.
Apple's annual conference for developers begins Monday in San Jose, Calif. The company will focus on updates to its iOS and technology services. Cheddar's Hope King is on the ground, bringing you live updates.
The Department of Homeland Security has drafted a proposal to eliminate the International Entrepreneur Rule. Todd Schulte, president of FWD.us, an immigration lobbying group, joins Cheddar to discuss.
The personalized shopping service launched through Walmart's tech incubator Store No. 8 this week is focused on providing a time-efficient experience, founder Jenny Fleiss told Cheddar's Nora Ali. The $50-a-month service, currently only available in New York, is the latest in Walmart's attempts to target urban, upscale consumers.
Apple is reportedly introducing tools to help iPhone users manage how much time they spend on their phones, a way to break customers of their obsessive smartphone habits. It's a curious move for Apple, which earns more than half its revenue from the iPhone. But as Cheddar's Baker Machado and Tim Stenovec discuss, services like Music and iCloud are growing.
Uber could go public as soon as next year, according to the company's CEO Dara Khosrowshahi. He said the ridesharing company is in a good position and he's confident in Uber's "very strong balance sheet." Khosrowshahi also revealed that Uber has been in discussions with Waymo for a potential partnership. If talks are successful, Uber could add Waymo's self-driving cars to its network in the future.
Walmart's annual shareholders meeting is underway in Arkansas. Cheddar's Nora Ali reports on what big announcements we can expect from the world's largest retailer.
Competition is heating up in the artificial intelligence field. In her annual Internet Trends Report, venture capitalist Mary Meeker says China is making progress in A.I. and could catch up to the U.S. in the next few years. Quartz's Mike Murphy and VentureBeat's Khari Johnson join us to discuss what the future holds for A.I. development.
The Oracle of Omaha said he is a "great admirer" of Dara Khosrowshahi, who has tried to improve the ride-hailing company's culture and reputation. But Khosrowshahi may not have done enough yet to address the fundamental issue of driver pay, says Patrick Sisson, senior reporter at Curbed.
