FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Tesla's chairman and CEO Elon Musk escaped an attempt by shareholders to strip him of one of his titles at the electric car company he founded. Aaron Cole, managing editor at Motor Authority, said Musk was expected to hold on to his chairmanship, but the shareholders meeting was still an emotional one for the Tesla boss.
Dara Khosrowshahi's emphasis on safety, his decision to change Uber's rules around sexual harassment claims, and his slow and careful search to fill executive jobs are all "ground-breaking," says the Huffington Post founder and CEO of wellness company Thrive Global.
Instagram is testing new features intended to curb addictive use of the photo sharing app, its co-founder and chief technology officer Mike Krieger told Cheddar.
The updated iOS 12 will allow users to create emojis that look like them -- 'Memojis' as Apple is calling it, putting the tool in direct competition with Snapchat. Cheddar's Hope King tries out the new feature with Jeremy Burge, editor of Emojipedia.
Apple is introducing new tools to fight tech addiction. At the company's annual developer conference, Apple unveiled a new feature called 'Digital Health' that allows users to track how much time they spend on their phones and on certain apps. Tim Cook and other Apple executives also took some not-so-subtle jabs at Facebook during the keynote address, calling out the social media company for its data practices.
Starbucks founder and executive chairman Howard Schultz is leaving the company after nearly 40 years. He helped grow Starbucks into an international brand with around 28,000 locations worldwide. Many speculate that Schultz is considering a presidential run in the coming years.
And Hope King sits down with stand-up comedian Nikki Glaser at Comedy Central's Clusterfest. Glaser talks the challenges of being a woman in comedy and how President Trump has changed the industry.
Zunum Aero builds out hybrid-electric and fully electric airplane engines and has received financial support from Boeing HorizonX and JetBlue Technology Ventures.
Tim Cook struck a quite different tone at the company's annual developers conference this year, celebrating not only those who create apps for its devices, but also those who use them. Hope King reports from San Jose, Calif.
The California city banned scooters from its streets on Monday, insisting that companies get permits for the two-wheelers first. Cheddar's Nora Ali and Baker Machado look at how the scooters rolled into San Francisco's bad graces.
A new report from the New York Times found the social media giant shared user data with more than 60 device makers from Apple to Samsung to Blackberry. Mashable's Damon Beres says that, even if users update their privacy settings now, their info has been disseminated so widely, there's really 'no getting it back.'
At its annual developers conference on Monday, the technology giant unveiled its first attempt at integrating augmented reality into iOS and introduced tools to streamline the user experience. Cheddar's Hope King and Gene Munster, managing partner at Loup Ventures, break down the biggest takeaways.
