FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
President Trump and Kim Jong Un have signed a deal to denuclearize the Korean Peninsula and improve relations between the United States and North Korea. The two leaders met in Singapore for a historic summit, the first ever between the U.S. and North Korea.
Kristen Scholer and Tim Stenovec sit down with journalist and author Gretchen Carlson for a wide-ranging interview. Carlson talks about her new programming called 'Justice for Women,' her life post-Fox News, and her role in eliminating the swimsuit competition from the Miss America pageant.
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The digital wardrobe company's new feature allows users to find inspiration for how to wear items in their wardrobe from social media influencers. Whitney Casey, Co-Founder and CEO of Finery, discusses how the technology works.
A judge is expected to rule Tuesday on AT&T's acquisition of Time Warner. Rich Greenfield, a media and tech analyst for BTIG, says if the deal is blocked, it could open the door for other companies bid for Time Warner.
The cable network is reportedly preparing to make a rival bid for the assets of 21st Century Fox on Wednesday, if a judge rules in favor of AT&T's acquisition of Time Warner. An offer would foil Disney's planned $52.4 billion takeover of the company announced last December.
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The co-creator of the Bikini Body Guide, which currently reaches a global online community of over 35 million women, talks about how the app acts like a personal trainer in your pocket.
A data breach on MyHeritage impacted more than 90 million users. David Nicholson, Co-Founder and Managing Director of Living DNA breaks down what precautions companies take in order to protect your information.
David McCabe, Tech Reporter at Axios, discusses the battle between Uber and Lyft bidding for bikesharing company Motivate, which owns Citi Bike and Ford GoBike.
Daniel Ives, Chief Strategy Officer and Head of Technology Research at GBH Insights, discusses the biggest tech headlines of the week, from Apple's developers' conference to the U.S.'s deal with China's ZTE.
CEO James Quarles says the company wants people to put down their phones and be more active. But Strava has come under fire earlier this year after a report found the tracking data could give clues to the locations of sensitive areas like military bases.
