FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Michael Corbat says it makes sense for countries to establish cryptocurrencies for their individual nations.
Michael Corbat, CEO of Citigroup, says that understanding finance and the language that comes with it is key to helping people not be intimidated by money issues.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
Brian Krzanich, the CEO of Intel, is resigning after an internal investigation found his relationship with another Intel employee violated the company's code of conduct. Bob Swan will step in as interim CEO while the company looks for a permanent CEO.
AT&T is launching a new streaming service aimed at winning back cord cutters. WatchTV is a skinny bundle which features around 30 basic channels. It will be free for new AT&T wireless subscribers, and will cost $14.99 per month as a standalne product.
Cheddar's Brad Smith sits down with Tristan 'Mack' Wilds and Chaley Rose, stars of the new movie 'Dinner for Two,' at the American Black Film Festival. The actors discuss what it was like filming a movie in just two weeks.
Automation can help humans focus on what we're best at -- creative storytelling and innovation. That's according to Wade Foster, the CEO of Zapier, a company that creates apps to automate routine workplace tasks.
The Facebook-owned company launched its new long-form video content platform on Wednesday, a bid to take on YouTube and Snapchat and introduce a kind of viral element that made the now-defunct Vine so popular.
Pandora Senior Vice President Lizzie Widhelm teased the new season of the wildly popular "This American Life" series as she explained to Cheddar why her company sees a ripe opportunity in what remains a very young platform for podcasts.
Employees of big tech companies hold their leaders to a high moral standard and force them to speak out, says Dana Wollman, executive editor at Endgadget. Microsoft staff recently protested against letting U.S. Immigration and Customs Enforcement, which has been criticized for its treatment of migrant children at the border, use the company's Azure cloud technology.
The bidding war for Fox is on. Disney upped its bid for 21st Century Fox on Wednesday morning, offering $71.3 billion in cash and stock for Fox assets. Disney's latest bid tops Comcast's offer from last week, valued at $65 billion.
AT&T and Sprint are following in Verizon's footsteps to change their privacy practices. The wireless carriers vowed to limit their agreements with third parties that allows them to track the location of consumers through their phones.
Peter Naylor, senior vice president of advertising at Hulu, sits down with Cheddar founder and CEO Jon Steinberg at the Cannes Lions International Festival of Creativity. Naylor talks about the role of advertising on its platform and why advertisers prefer streaming platforms to cable networks.
Dennis Williams, SVP at HBO, discusses how the AT&T-Time Warner merger will impact the company's programming. Plus, why you need to understand the evolution of technology to make amazing content.
