FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Cigna CEO David Cordani is co-author of "The Courage To Go Forward," a new book that explores the unique impact of micro communities. Cordani hopes Cigna's recent acquisition of Express Scripts will localize healthcare networks and expand his consumer base.
The EU is hitting Google with a $5 billion fine over antitrust violations. The European Commission claims Google's Android operating system unfairly stifled competition.
Walmart is reportedly thinking of launching a streaming service. According to The Information, the retail giant is eyeing a cheaper alternative to Amazon and Netflix, which would cost just $8.
And we talk to Galia Benartzi, co-founder and head of business development at Bancor, which is the world's largest decentralized crypto exchange. Benartzi tells Cheddar how Bancor is hoping to eradicate poverty in parts of Kenya through a new token.
Walmart is reportedly developing a new streaming service that can rival competitors Netflix and Amazon. But the massive costs associated with might make it difficult to succeed. "This is a really hard business to get into," says The Information reporter Jessica Toonkel, who broke the story on Walmart's plans.
Europe is slapping the company with a massive fine for violating antitrust laws and eliminating competition by combining its search engine and apps as one Android operating system. Google was also fined $3 billion by the EU last year for manipulating search results.
The backlash from President Trump's meeting with Russia's Vladimir Putin continued well into Tuesday, with politicians from both sides of the aisle condemning Trump. During his meeting with Putin on Monday, Trump seemed to side with the Russian President over U.S. intelligence officials on the issue of Russian meddling in the 2016 election.
Shares of Netflix tumbled after the company reported lower-than-expected subscriber growth in its quarterly earnings report on Monday. The streaming giant also missed Wall Street estimates on revenue and earnings per share.
And Jonathan Trager, CEO of Group Elephant, joins Cheddar to talk about his organization's mission to stop the poaching of elephants and rhinos in South Africa.
An app called CommonStock has come out of stealth mode with more than $1.8 million in seed funding to make stock trading more social, Cheddar has learned. "We’ve created what’s like a virtual trading floor where anyone can create a group and easily share information about a stock or crypto,” said CEO David McDonough.
The streaming player company introduced a set of wireless speakers to be integrated into the Roku system. “We know that when users sit down, and they stream their favorite shows or listen to music, if they’ve got great sound as a part of that, it’s just a more immersive experience,” says Mark Ely, vice president of product management for Roku.
The streaming platform added fewer subscribers and generated less revenue than projected in the second quarter. Shares plunged by more than 12 percent in after-hours trading.
This year, Amazon Prime Day is bigger than ever. Cheddar's Hope King explains how this fabricated shopping holiday is a way for Amazon to lure even more Prime subscribers.
With Amazon’s fourth annual Prime Day just around the corner, experts warn the retail giant might not have the best deals out there. “Last year, 20 percent of items that Amazon customers bought on Prime Day were actually cheaper at other stores,” says Louryn Strampe, deal editor at Mobile Nations' Thrifter site.
