FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Pinterest has lost both its SVP of Engineering and SVP of People, the company confirmed to Cheddar. The departures come as $12 billion Pinterest is reportedly prepping to go public in 2019.
The San Francisco-based fintech firm's Series B funding round is led by Kleiner Perkins. Tally lets users link their various credit cards and pays them off on their behalf.
Mike Shields, Advertising Editor at Business Insider, predicts there will be a battle royale among original-content streaming platforms like YouTube TV, Twitch, Facebook Watch, and Instagram's IGTV. YouTube's strategy, Shields tells Cheddar, is to attract new talent with 6-figure payments.
The Tesla exodus continues, with the departure of a top sales Exec just adding to the string of departures from the company. Mark Spiegel, Managing Member at investment firm Stanphyl Capital, explains why investors should avoid the stock as Telsa faces another executive's departure.
Rich Greenfield, media and tech analyst at BTIG, discusses why there's no better time than right now to get in on Spotify. The streaming music platform is set to announce earnings on Thursday.
Spotify is set to report earnings on Thursday, and Rich Greenfield, Media and Tech Analyst at BTIG, tells Cheddar that now is the time to invest in the music-streaming service.
Cheddar has learned that the company's VP of Hardware has left the company after disappointing sales of its Spectacles augmented reality glasses. The devices have lost Snap $40 million.
These are the headlines you Need2Know.
Facebook has suspended analytics firm Crimson Hexagon for allegedly mishandling user data. The Boston-based company has also been banned from the site for possible ties to a Kremlin-based nonprofit and the U.S. government. Deputy Tech editor at [Mashable Michael Nuñez explains why users should be concerned.](https://mashable.com/2018/07/20/facebook-suspends-crimson-hexagon/)
The electric carmaker reportedly wrote to suppliers for refunds for purchases dating back to 2016, an unusual move for the auto industry. Tesla has been struggling to ramp up production of its mass-market Model 3 car, which is crucial to helping the company turn cash flow positive. Cheddar's Tim Stenovec and Kristen Scholer break down the details.
