FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Twitter shares are plunging after the company reported its second quarter earnings. Louis Basenese, Founder of Disruptive Tech Research, and Brian Wieser, Senior Analyst at Pivotal Research, explain the results.
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The Cheddar Sports crew caught up with Tucker Roberts, President of the Philadelphia Fusion, and Joe Marsh, the team's CFO, to discuss the rapid growth of esports and how it's reaching the "unreachable" demographic.
Baker Machado met with Tucker Roberts, President of Philadelphia Fusion and Joe Marsh, CFO of Philadelphia Fusion to talk the team's success, their chances this weekend and the league overall.
The Cheddar Sports crew caught up with Goldenboy ahead of the Overwatch Grand Finals for his thoughts on who he thinks will score a win and which players to watch.
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Shares of Tenable opened on the Nasdaq at $33 a share, well above the IPO price of $23. CEO Amit Yoran told Cheddar that cyberhacking is an "existential threat to so many organizations," and he wants to protect governments, the public sector, retailers, and cloud-computing companies from these dangers.
Aneesh Chaganty is the writer-director of "Searching," an experimental film shot entirely from the point of view of smartphones and computer screens. A former video maker at Google, Chaganty explains to Cheddar that his experience at the company prepared him for his film's technical complications.
Anthony Pompliano, partner at investment firm Morgan Creek Digital Assets, explains why he thinks prices of the cryptocurrency could increase more than sixfold by the end of the year.
