FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Google is using its mountains of data to show veterans job openings that are specific to their fields of expertise. Nick Zakrasek, co-founder of Google for Jobs, said it's the first time job mapping at this scale has been done.
Kathy Ireland, Chief Brand Strategist of Level Brands, spoke with Cheddar about her company's dive into the CBD market. Shares of cannabis companies have been soaring as momentum grows for wide marijuana legalization.
Aisha Glover, CEO of Newark Community Economic Development Corporation, is hopeful that Newark could land the new Amazon headquarters, dubbed HQ2. The audiobook app Audible, which is owned by Amazon, is already based out of Newark, and Glover believes that could be a big pull. A decision is expected later this year.
AIEQ is the first ETF to apply artificial intelligence throughout the investment process, using social media and news trends in addition to taking information from the stock market. Art Amador of EquBot explains how A.I. can help investors make better decisions.
Morgan Creek Digital has partnered with Bitwise Asset Management to create a fund designed to give institutional investors access to crypto, or “digital,” asset classes. The fund includes the top 10 largest digital assets weighted by market capitalization, excluding those with 30 percent or more of their supply sitting in centrally controlled foundations (or pre-mined assets).
Daniel Iger, founder and CEO of Waave, has developed the first taxi-cab app that allows for upfront pricing. Waave hopes it can boost public transit and support the existing taxi drivers in New York City.
Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, said he remains extremely bullish on Tesla, despite Elon Musk's recent behavior.
A day after a gunman killed two people and himself following a Florida e-sports tournament that was being broadcast live on Twitch, Axios's Sara Fischer says companies must address the violence on their platforms.
Elon Musk committed securities fraud and will be ousted as chief of Tesla, said Gabe Hoffman of Accipiter Capital Management, whose hedge fund counts Tesla as its biggest short position.
Arturs Ivanovs, founder of bond blockchain platform FIC Network, told Cheddar the World Bank's new bond issuance, built on Ethereum, is a sign that blockchain technology has become receptive to government institutions.
