FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Amazon's free video service for Fire TV owners, reportedly in the works, is a dual play, said Michael Simon of PCWorld: sell Fire TVs and keep Prime customers signed up for life.
Tesla's chief people officer is on an unexplained, extended leave of absence, just when the company needs to project an image of stability, says Brian Deagon of Investor's Business Daily. What the electric car maker really needs, Deagon says, is for CEO Elon Musk to get some rest.
The Endowment for Clean Oceans is holding a contest for anyone with an idea that could remove some of the plastic choking our oceans. Founder Daniel Perrin said there's emerging technology that could help the process, and he wants to jumpstart it.
Personal loan and credit monitoring company MoneyLion has named a new marketing chief. Bill Davaris was previously at ad giant Ogilvy and joins Cheddar's Tanaya Macheel for an exclusive interview on the company's strategy.
We break down what primary election results in Flordia and Arizona mean for the upcoming midterm elections. President Trump steps up his criticism of Google and other big tech companies. Amazon is reportedly planning to a launch a free, ad-supported video streaming app. And we sit down with Ash Cash to get his take on why Kanye West might actually have some worthwhile career advice.
Galileo Russell, Founder of HyperChange TV, believes if Apple makes a move in the automotive industry, it won't contract out its hardware, but instead build a car from the ground up. Apple is on its way to a $2 trillion market cap, and some experts believe the "Apple Car" could push the tech giant over the edge.
Jim Steyer, founder and CEO of Common Sense Media, told Cheddar that Americans are just beginning to wake up, after years of complacency, to the fact that constant social media use is harmful to children.
These are the headlines you Need 2 Know.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
Gene Munster thinks so. The managing partner at Loup Ventures said Tim Cook could help rein in the ambitions of Elon Musk. But a merger won't be likely unless Tesla runs into real financial troubles.
