FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
At Apple's annual keynote event Wednesday, the tech giant unveiled three new iPhone models as well as a redesigned Apple Watch.
Your phone's autofill function can come up with some strange suggestions, but Botnik Studios wants to put an intentionally comedic spin on predictive text. CEO Jamie Brew joined Cheddar to discuss how he's creating art out of machine learning.
Digital adviser Pefin incorpoates machine learning with financial advice. Ramya Joseph, the company's founder, told us she started the company after helping her father get through the last recession.
Louis Hsieh, the CFO of NIO, which went public on the NYSE Wednesday, said that the Chinese regulations and restrictions on the automotive industry have left no choice but to prioritize electric vehicles.
Snap Inc. opened at an all-time low Wednesday morning after BTIG analyst Rich Greenfield downgraded the stock and gave it 12-month price target of $5 a share. The stock fell about 10 percent to start the day.
Ganesh Bell, the president of Uptake, said that his company's software will be able to predict when machines will fail before they do, helping avoid costly mistakes. Uptake uses artificial intelligence in the industrial space for big business in order to streamline their processes.
Something different looms over this year's annual Apple keynote: an escalating trade war with China, a country on which the company is so dependent. What will that mean for the consumer? Plus, could there be some surprises in store at Wednesday's event?
Craig Woerz, managing partner at Media Storm, said a certain amount of regulation might be good for an ad industry buffeted by concerns over transparency.
Apple caused more than a few waves last year when it rolled out its first $1,000 iPhone. The company will announce the latest set of products on Wednesday, days after it wrote to the government that it would be forced to raise prices because of the latest tariffs levied against China. Quartz's deputy tech editor Mike Murphy breaks down what to expect.
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