FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live esports events to be compelling enough to translate to ticket sales.
Amazon is launching 'Storefronts' as a portal on its massive e-commerce platform to highlight what it calls small- and medium-sized American businesses.
Holly Rutt, the founder of Little Flower Soap Co., is featured in Amazon's first ad campaign to promote the venture. She said she expects to be introduced to an entirely new customer base via the Storefronts portal. Many of the small businesses that Amazon already killed off, though, will not get the same opportunity.
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Digital audio advertising is one area where Google and Facebook don't dominate, thus providing streaming players like Pandora an opportunity to carve out a market with the listener data they own, CEO Roger Lynch said.
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Cheddar anchor Nora Ali analyzes Jet.com's relaunch featuring a new localized strategy for New York, three-hour grocery delivery, Nike partnership, and Siri integration.
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
Apple casts a long shadow, and that's never more apparent than after a new product launch. John Vinh, equity research analyst at KeyBanc, ticked off the companies that, as part of Apple's supply chain, stand to benefit from the latest iPhone launch.
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At its annual event in Cupertino, Calif., Apple announced three new iPhones and a new Apple Watch Series 4. With new features such as bigger screens and an EKG monitor on the watch, Apple hopes to reach audiences that may have not bought into the last edition of its products.
