FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Shares of Tesla dropped Tuesday, even though the company posted better than expected production numbers for the third quarter. Among the issues weighing on the stock: tariffs. The company said it costs as much as 60 percent more for Tesla to produce the same car a Chinese manufacturer would.
The e-commerce giant announced Tuesday it would raise the minimum wage for all employees to $15 an hour and lobby for an increase in the federal wage, which has stood at $7.25 since 2009.
Tune in at 10:50 am ET, when we speak to David Clark, Amazon's SVP of Worldwide Operations, about the news.
Olivier Rabiller, president and CEO of Honeywell spinoff Garrett Motion, told Cheddar on Monday that the company's strategy will not be to change too much. Rabiller also said that as the company heads into the electric vehicle space, he sees Tesla as a potential customer, not a competitor.
After the Pulse Nightclub shooting in Orlando in 2016, Sarah Ullman felt called to action. The Los Angeles-based filmmaker is the founder of "One Vote at a Time," a Super PAC created to stop gun violence. She spends her days making free campaign ads for politicians who support gun control policies and are running in competitive districts.
Tesla reportedly made a record 80,000 vehicles in the third quarter, marking a welcome change of subject for a company and CEO buffeted by scandal. Sean O'Kane, reporter for The Verge, and John Reed Stark, an SEC attorney, discussed the future of the company and how the settlement with regulators will affect Musk personally.
These are the headlines you Need 2 Know.
With Facebook racing to contain the damage from its latest -- and largest ever -- security breach, Michael Nuñez, the deputy tech editor for Mashable, said that users are starting to get smarter about what kind of data they share with the company.
Verizon launched its first 5G network in four U.S. cities Monday. One possible use for the technology will be in rolling out self-driving vehicles. Hans Vestberg, CEO of Verizon Communications, said that while it will take some time for fully-autonomous cars to be deployed, 5G will help in solving connectivity and latency issues.
Hans Vestberg, CEO of Verizon Communications, said that the newest 5G network that Verizon is launching in four new cities, is the answer for cord-cutters. The network is the fastest on the market, and Vestberg said it's "a new way to get TV into your home."
Wells Fargo has officially launched a new digital organizer "Control Tower" within its mobile banking app, so customers nationwide can track their increasingly complex and scattered financial footprints. Ben Soccorsy, head of digital payments for Wells Fargo Virtual Channels, told Cheddar, "Customers want the ability to control their data and share it when and how they want."
