FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Aurora Cannabis will start trading on the New York Stock Exchange on Tuesday, though it already trades in Canada. Debra Borchardt, co-founder and CEO of the Green Market Report, predicts how the stock will fare in its NYSE debut.
In the wake of two massive data scandals this year, the tech company is reportedly looking to acquire a company that can help beef up its cybersecurity. The Information reporter Sarah Kuranda, who broke the story, told Cheddar why Facebook is willing to pay top dollar for a big name in the space.
Broad stock indexes sputtered Monday, but tech investors looked ahead to one of the busiest earnings weeks of the quarter, anchored by reports from many industry heavyweights that were able to avoid overall weakness in the market.
Elon Musk says the first part of his Boring Company's L.A. underground tunnel will open in December.
Peloton, the stationary bike maker with a cult-like following, has launched Tread ー an all-in-one treadmill and bootcamp experience. CEO John Foley said you can now get a full-body workout at home.
On Friday, SolarWinds came back to market at the NYSE Friday after a three-year period in which the IT software company was private. CEO Kevin Thompson explained why the time was right to tap capital markets for cash.
Alicia Tillman, CMO of the enterprise software company, spoke to Cheddar's Jon Steinberg about how SAP is adapting to become a more visible presence to its customers' end user.
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