FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Teens are abandoning Snapchat and turning to Instagram and Brian Deagon, senior reporter for Investor's Business Daily, said that Snapchat could likely not recover from its recent blunders.
Notable short-seller Andrew Left of Citron Research has turned positive on the electric-car manufacturer. But Daniel Sparks, contributing senior tech analyst at Motley Fool, said the call may be more of a short-term bet.
Facebook is unveiling a redesigned, simplified version of its Messenger app that recalls the basic chat service the social media giant released as standalone app in 2014. Stan Chudnovsky, Facebook's head and VP of Messenger, told Cheddar's Hope King that the purpose of the overhaul was to "go back to the roots" with a simple, easy-to-use interface that prioritizes chats between friends.
U.S. stocks took a major hit on Tuesday, with the Dow opening 400 points down and tech stocks still struggling. The Nasdaq reentered correction territory, down more than 10 percent from its all-time highs.
These are the headlines you Need 2 Know.
President Erdogan of Turkey demanded action from Saudi Arabia on Tuesday for the "premeditated" and "savage" murder of journalist Jamal Khashoggi, as SoftBank's CEO became the latest top executive to pull back from Saudi Arabia's investor summit.
Viacom's MTV is rebooting its "Real World" franchise by launching the show on Facebook Watch. Wall Street Journal Media Reporter Keach Hagey explains what this means for the company's streaming strategy.
Ford's new "Built Ford Proud" campaign is the work of the Wieden+Kennedy agency, long known for its creative ads for Nike ($NKE) ー including its controversial ad featuring ex-quarterback and activist Kaepernick. The first "Built Ford" ad stars Bryan Cranston inhabiting a series of cinematic personas that all take subtle digs at the tech industry.
A lead TV analyst suspects Netflix may be battling a case of nerves as the streaming giant turns to the debt markets for the third time in a year. "I think it's a reaction to the fact that Warner is coming into the picture, and Disney," Alan Wolk, a co-founder and lead analyst at TV[R]EV, told Cheddar Monday. "Suddenly, that market ー especially in the U.S. ー is getting crowded."
Amazon, Alphabet, Twiter, and other big tech companies are set to report quarterly earnings this week. Elon Musk says The Boring Company's high-speed transit tunnel will be open to the public on December 10. And Zane Holtz, star of the upcoming film 'Hunter Killer,' joins Cheddar to discuss what it's like working with big-name talent such as Gary Oldman and Gerard Butler in this new movie.
