FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Next year may signal a more widespread adoption of crypto among institutional investors ー if the current momentum continues, that is. Grayscale, a veteran digital currency investment firm, saw record inflows, $330 million in the first three quarters of 2018 ー most of which came from institutional investors including hedge funds, endowments and pensions, according to the managing director.
George Schutlze, founder of Schultze Asset Management, is a former Tesla short-seller who covered on the day Tesla CEO Elon Musk released controversial "funding secured" tweet. That didn't work out well for Schultze, who said he's considering a new short position based on the company's cash flow problems.
After months of damaging headlines and privacy mishaps, Facebook may be down, but it's not out ー especially not in the case of the U.S. midterms, according to the company's director of outreach. Katie Harbath, global politics and government outreach director at Facebook spoke with Cheddar's Hope King about fighting fake news from the company's "war room" in an exclusive interview.
Box CEO Aaron Levie told Cheddar that his company's structure -- lots of small, empowered teams -- has helped land it two-thirds of the Fortune 500 as customers.
Apple shares tumbled after the bell on Thursday, despite beating analyst estimates for its fiscal fourth-quarter earnings and revenue. Cheddar breaks down the results.
Google employees across the globe staged a walkout in protest of the company's mishandling of sexual harassment. Cheddar's Kristen Scholer was at the New York office walkout and spoke to employees who participated.
Eva Chen has spent the past three years turning Instagram into the go-to platform for fashion. Now the app's director of fashion partnerships is channeling her expertise into a new children's book, "Juno Valentine and The Magical Shoes."
With a dismal October on the books, investors are now looking to Thursday's earnings report from Apple for signs that tech stocks are ready to rebound. The trillion-dollar company will report its fiscal fourth-quarter earnings after the closing bell. Analysts are estimating about 48 million iPhones and 11 million iPads were sold in the three-month period, with earnings per share of $2.78 on roughly $62 billion in revenues.
Facebook CEO Mark Zuckerberg was notably forthcoming during the social media company's Tuesday earnings conference call, particularly about fellow tech competition. But comparing itself to Apple might just be Facebook's latest brilliant political maneuver.
Keith McCarty, CEO and founder of Wayv, wanted to offer easier solutions for consumers of cannabis. Wayv essentially acts like the "Amazon for weed," according to McCarty, and is a place for retailers and brands.
