FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Data collection and analysis is an increasingly crowded field, but SurveyMonkey CEO Zander Lurie told Cheddar he isn't too concerned about industry upstarts ー especially not when he has General Data Protection Regulation compliance on his side.
Reports that Amazon may split its new headquarters between two locations is raising questions about the financial incentives offered by those cities bidding to become the new hub. “One of the questions that I’m left with following this reporting that there might be two cities instead of just one ... is whether this will change the incentives that some of the cities are offering in their draft plan,” Axios reporter Shannon Vavra told Cheddar Tuesday.
As Americans head to the polls for the 2018 midterm election, some are concerned about outside actors hacking voting systems, which would be different from the misinformation campaigns that proliferated on social media in 2016. Rob Marvin, associate features editor at PC Mag, explains the different levels of vulnerabilities.
Marcus is Goldman's two-year-old consumer division for savings and loans. Dustin Cohn, head of brand and marketing communications at Marcus, said that the products are designed for consumers who are leaving money on the table in terms of unclaimed interest.
The speculation about Amazon's new headquarters shifted on Monday from which city will be chosen to how many cities. The Wall Street Journal reported Monday that the Seattle-based company may split its new headquarters between two different cities, rather than picking just one.
Rumors are flying that Amazon has narrowed down its list of HQ2 contenders. The tech giant is reportedly looking closely at Crystal City, Virginia; Dallas, Texas; and New York City. Softbank CEO Masayoshi Son breaks his silence about the murder of Saudi journalist Jamal Khashoggi. Plus, former White House communications director Anthony Scaramucci joins Cheddar to talk Trump, miterms, and his new book.
Welcome to Apple Stocks Weekly by Cheddar, when we count down the top stories, from Wall Street to Silicon Valley, that moved markets and had investors, business leaders, and entrepreneurs talking this week.
Apple shares plunged after the company reported mixed results in its most recent quarter. Georgia's race for governor is getting heated as midterms are just days away. And Katie Harbath, global politics and government outreach director at Facebook, tells Cheddar how the social media network is cracking down on misinformation ahead of the election.
Apple shares continued to tumble on Friday, as investors and analysts processed the tech giant's announcement it would no longer publish individual iPhone, iPad or Mac unit sales in future earnings reports. Apple executives have insisted the metrics are no longer relevant to investors ー but some analysts don't see it that way.
We are heading towards a buyers market, and technology is making it easier to sell your current home to buy a new one. Quinn Hawkins, Head of Redfin Now, breaks down what is iBuying and how it works.
