FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
These are the headlines you Need 2 Know for Tuesday, Nov. 27, 2018.
As Apple waits for a ruling from the Supreme Court, other tech companies may have cause to worry about their own legal futures. Jimmy Hoover, a legal reporter for Law360, said a ruling that favors consumers over Apple would be "an anathema to these companies."
Former wide receiver Walter Powell Jr. played for three NFL teams over a span of four years. But now, a year into his retirement, he's decided to tackle a new challenge ー creating a more informed electorate. The athlete created a new an app, Politiscope, to educate political newcomers like Powell with a tool that "broke down politics so people like me could understand it," he told Cheddar Monday.
Politicians on both sides of the aisle united with labor leaders on Monday to slam GM's announcement that it would cut more than 14,000 jobs ー a combination of factory and office roles ー and put five plants on the chopping block.
Ohio officials will allow businesses to pay taxes in Bitcoin as of this week. While limited in scope, the move represents an important tacit admission by a government body that Bitcoin is an acceptable currency, according to Jimmy Song, a Bitcoin developer.
Scott Cutler, SVP of Americas at eBay, told Cheddar that the trends that are changing the retail landscape became clearer this year, with mobile purchases on the day before Thanksgiving now making for the unofficial kick-off to the season. EBay expects to gross more in online transactions than Walmart, Macy's and BestBuy combined.
E-commerce and mobile was the breakout star this Thanksgiving weekend with more customers picking the couch over the queue, shopping earlier ー and increasingly on their phones. "It's not just about Black Friday anymore ー there's the day before Thanksgiving, there's Thanksgiving Day, Black Friday. Small Business Saturday was pretty big too ... It's basically a whole week at this point," Rob Marvin, associate features editor at PCMag told Cheddar on Monday.
Elon Musk says there's a 70 percent chance he'll go to Mars ー even though there's also a good chance he won't come back. Musk spoke on his plans to personally take the SpaceX Starship (formerly known as the BFR) to Mars in an interview with Axios broadcast Sunday on HBO, during which he also said that Tesla was "single-digit weeks" from dying this spring and summer.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
MLG co-founder Mike Sepso takes a seat at the podcast table for a discussion on the lazy summer that inspired MLG.
