FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Derrick Hatami, the executive vice president of sales and marketing at Volkswagen, told Cheddar's Tamara Warren at the L.A. Auto Show about the retiring of the iconic VW Beetle, and the automaker's new focus on electric cars and a concept van that calls back to another VW icon -- the bus.
The future of the sedan is parked on shaky ground in the U.S.
But according to the president of the Lincoln Motor Company, the car model is still major in China. “But we’re in a little bit of different situation because in China — sedans are still 50 percent of the market.” Joy Falotico told Cheddar Wednesday morning at the Los Angeles Auto show.
Logitech may eye a Turtle Beach acquisition as it turns away from a Plantronics deal. "Logitech has a great history as far as making very smart M&A transactions," said Tom Forte, a senior research analyst at D.A. Davidson. "I do see a potential longer term for Turtle Beach to be acquired. Logitech is one potential suitor ー Microsoft's ($MSFT) another," he added.
Columbus, Ohio, may not have won the bid for Amazon's HQ2, but the city isn't ready to retire its proposal quite yet. Mayor Andrew Ginther said the city's leaders plan to use their application as a road map to transform Columbus from a Midwestern destination into a national one.
Greg Hewitt, CEO of DHL Express in the U.S., told Cheddar that Cyber Monday ー its biggest shipping day of the year in terms of "outbound" packages ー saw a 40 percent lift in packages moved year-over-year, as more overseas consumers took advantage of deals on U.S.-based websites like Amazon.
The cannabis industry's go-to packaging supplier KushCo Holdings is taking full advantage of the green rush. And when marijuana finally goes fully legal in the U.S., the company plans to re-emerge as the leader in ancillary products.
Amazon made company history and recorded its biggest shopping day yet on Cyber Monday following an already-lucrative five-day holiday weekend that totaled over 180 million in products sold.
Christine Sandler, Coinbase's head of coverage, told Cheddar's Tanaya Macheel that the crypto exchange has released an agency-only OTC desk in response to demand from large, institutional investors. Unlike other offerings, Coinbase will not act as a counterparty to trades and will instead match client orders.
Sarah Lewin, associate editor at Space.com, discusses InSight's successful seven month journey to Mars. InSight will drill into the red planet to learn more about its origins and monitor for Marsquakes.
Richard Allan, Facebook's vice president of public policy for Europe, the Middle East and Africa, answered inquiries from representatives of nine countries, sitting next to an empty chair left open for Zuckerberg. Early on, Allan, who is a former member of the British Parliament, admitted that the chief executive's absence was "not great."
