FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The arrest of Huawei CFO Meng Wanzhou was an "enforcement action, not a trade-related action," according to Commerce Secretary Wilbur Ross. Ross told Cheddar's Megan Pratz that the arrest of Meng in Vancouver was a response to her flouting of sanctions ー and not a retaliatory strike or warning shot against a major Chinese telecom corporation.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Of the CEO Class of 2018, who was crowned Biggest Flirt? Class Clown? Check Cheddar.com for all the Cheddar Awards and more year-end coverage.
Facebook’s blockchain group, led by David Marcus, has ambitious plans to potentially disrupt the entire payments industry with its own cryptocurrency, but the company is also running into recruiting challenges amid its many public scandals.
Apple says it will build a $1 billion new campus in Austin, Tex. that would almost double the size of its current footprint in the city, with the room to house as many as 15,000 new jobs.
2018 was a year of serious advancement in tech. It brought us more driver-less cars, Bitcoin adoption, and more A.I. But as the year dwindles, we're looking to the future, not the past. As we gaze into Cheddar's Crystal Ball, here are our top five picks for the technology that is most likely to advance even further in 2019.
The e-scooter market is steadily growing more competitive, but Spin's leader isn't fazed ー he's got Ford on his side. "We've got a great capital backer, a company that believes in the long-term vision that we have," Euwyn Poon, co-founder and president of Spin, told Cheddar Wednesday. "And I think we're the company that's going to be here to stay."
Ray J has built an unconventional career to say the least, but the musician and television personality-turned entrepreneur ー and new father ー says he has turned over a new leaf in his personal and professional life, thanks to a leader who once inspired him: Elon Musk.
Big beverage and big tobacco may be seducing some players in the burgeoning marijuana market, but Canada-based Aurora Cannabis is not one of them. In a Tuesday interview with Cheddar, CEO Terry Booth said it's just too soon for his company, one of the world's largest medical marijuana producers, to jump in bed with a major name in alcohol or tobacco.
As ride-hailing companies Uber and Lyft rush to debut on the public markets, the pressure is on. "You can falter out of the gates, because people don't know how to value a ride-share company," Phil Haslett, founder and chief revenue officer of EquityZen told Cheddar on Tuesday.
Gene Munster isn't worried about Apple. The managing partner of Loup Ventures and venture capitalist told Cheddar Tuesday that the tit-for-tat with Qualcomm over iPhone sales in China is insignificant for Apple's long-term value.
