FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
In five to seven years, Tesla will be valued as a diversified "technology titan" rather than just as an automaker, Wedbush's Dan Ives told Cheddar on Monday. Wedbush rated Tesla "outperform" and raised its 12-month price target on the company to $440 last week. Tesla shares jumped Thursday following the report.
Colin Kroll, the founder of HQ Trivia and Vine, was found dead in his New York City apartment on Sunday of a suspected drug overdose. He was 34. Kroll's HQ Trivia was called the future of mobile gaming, the future of game shows, even the future of TV. Before his death, there seemed nowhere to go but up.
Federal prosecutors are investigating whether foreigners illegally funneled money to President Trump's inaugural committee to buy influence over American policy. Bomb threats emailed to multiple locations across the country deemed non-credible by the FBI. For the first time ever, the number of streaming shows has surpassed the number of basic cable and broadcast shows. From now until December 31st, users of the dating app Hinge can get a buy-one, get-one free meal at Chipotle to enjoy with their date.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Under pressures from a slowing demand and the U.S.-China trade war, GoPro is doubling down on its core audience and engaging its existing customer base with contests and rewards.
If you thought artificial intelligence took major strides in 2018, buckle up; 2019 may well be an even bigger year for the industry. What are insiders watching ー and what will make the biggest entrance in 2019? Cheddar's Crystal Ball has generated a prediction: Open source A.I., which allows information to be shared freely across many platforms.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Cheddar's Biggest Loser Award Goes to Mark Zuckerberg and Sheryl Sandberg.
Panera Bread is on a mission to educate the world about clean, affordable eating ー and in the process, the company is receiving an education itself, CEO Blaine Hurst told Cheddar on Friday. "We are in the relentless pursuit of clean eating, we will not give up until we actually make a true difference," Hurst said. "When people join us in the journey, it actually helps us all because it actually does make the food even more affordable."
These are the headlines you Need 2 Know for Friday, Dec. 14, 2018.
After a year of both digital drama and innovation, Cheddar is looking ahead to the top five gadgets to watch next year. CNET's Bridget Carey and Cheddar's Hope King gazed into Cheddar's Crystal Ball, and picked the top five gadget trends most likely to make an entrance in 2019.
