FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
2018 has been transformative for retail: Sears filed for Chapter 11 bankruptcy, Toys “R” Us shuttered its doors, and Amazon entered the U.S. into an extravagant pageant to find a base for its second HQ. As the landscape of shopping changes yet again, 2019 promises another existential moment in retail. We’re forecasting the biggest trends and predicting which fads will get the boot from consumers.
Institutional investors changed the cryptocurrency market in 2018, veering away from their blockchain-not-bitcoin attitudes and trying out strategies for entering the new crypto asset class. Cheddar is gazing into our crystal ball to predict what's ahead for crypto in 2019.
As 2018 comes to an end, Cheddar is picking the year's top winners and biggest triumphs for Cheddar's Hall of Fame.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Samsara, one of the hottest tech startups in the freight and logistics space, is raising $100 million in fresh funding, Cheddar has learned. The new round will value the three-year-old startup at about $3.6 billion, or more than double the valuation it achieved through its last round of funding just nine months ago.
As 2018 dwindles, we're reviewing the year's most extravagant fails as part of Cheddar's Hall of Shame.
With oil prices nearing 18-month lows, John Hofmeister, former president of Shell Oil, is worried about the negative impact of lower prices. In fact, he says, if prices drop below
$40 a barrel, the cost of production will exceed the revenue it brings. That said, Hofmeister noted that lower oil prices are having a big impact on the consumer. People are driving more, and the impact hits everything from plastics to clothing and air fares.
These are the headlines you Need 2 Know for Friday, Dec. 28, 2018.
Instagram accidentally released an update to its app on Thursday, enraging users and igniting a firestorm on social media. The social media platform, which hit 1 billion users in June, modified how users view their main feeds ー switching from a vertical scroll to a horizontal swipe, à la popular dating app, Tinder.
When U.S. Attorney General Jeff Sessions moved to undermine Obama-era marijuana industry protections in January, there was little indication how pivotal 2018 would prove to be for the cannabis industry. As 2019 approaches, Cheddar is now looking ahead to next year and forecasting what's in store for the U.S. marijuana industry.
