FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
New York is getting into a crypto state of mind with plans to create the nation's first Crypto Task Force. "New York State is the financial capital of the world, and we must have the proper regulations and proper balance to be able to figure out how to regulate in this space," N.Y. Assemblyman Clyde Vanel told Cheddar.
Roku's new content partnership with Showtime, Starz, and other premium channels is "just the beginning" of a greater expansion into paid content, the company's VP of programming and engagement told Cheddar Thursday.
PepsiCo is spearheading an autonomous food delivery service on the campus of the University of the Pacific in Stockton, Calif., where students can now order snacks via an app that are then delivered to them via a small robotic vehicle. The "snackbot" is a "first-of-its-kind" experiment in self-driving and robotics technology, Scott Finlow, vice president of innovation and insights at PepsiCo, told Cheddar.
Tim Cook is an excellent steward of Apple, but he's no Steve Jobs ー and what Apple really needs right now, is innovation, said Andy Cunningham, who worked with Jobs to launch the Macintosh.
Major indices followed Apple lower after the iPhone maker's unexpected announcement it would cut revenue guidance sparked fears that the days of Apple's hyper growth are over. The Dow closed down 2.8 percent or 660 points on Thursday, while the S&P finished trading down about 2.5 percent and the Nasdaq closed lower by more than 3 percent.
Netflix may benefit in the short-term from its decision to pull an episode of a comedy show that criticized Saudi Arabia's royal family, but in the long-term, the move could hurt the public's trust in the brand, Jack Crowe of the National Review told Cheddar Wednesday.
In a new era of transportation, safety testing is critical for cars that are now more dependent on tech than on steel and rubber. The American Center for Mobility is a 500-acre testing facility located in Ypsilanti, Mich., just over 30 miles from Detroit. On the center's highway speed loop, vehicles are tested for safety on a range of roadway and weather conditions. "It's gotta work all the time, every time," the center's interim CEO, Kirk Steudle, told Cheddar's J.D. Durkin.
As the electric vehicle movement takes off, SparkCharge is gearing up to save drivers from "range anxiety" with deliverable charging in 2019. "There's this huge gap in the market in terms of alleviating that pain over where, when, how you charge your electric vehicle," SparkCharge CEO Joshua Aviv told Cheddar Wednesday.
Tesla's latest production miss proves it is no longer a "hyper-growth story," Tesla short Mark Spiegel told Cheddar. Tesla shares tumbled close to 7 percent on Wednesday after the company missed expectations on car deliveries and broadly discounted its vehicles to offset subsidy cuts.
Facebook CEO Mark Zuckerberg's "out of touch" year-end post foreshadows a challenging 2019 for the social media giant, said Mark Douglas, CEO of digital display advertising platform SteelHouse.
