FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The Call of Duty World League qualifiers are kicking off this week in Columbus, Ohio. Teams that placed 5th and below at CWL Las Vegas will battle it out for the remaining 12 spots in the 2019 CWL Pro League. G2 Esports pro Anthony "Methodz" Zinni joins Cheddar Sports to discuss the League and what it's like playing for his new team.
Weak economic data from China and the ongoing government shutdown appeared to drag down the major U.S. indexes on Monday morning. SpaceX is slashing its workforce by 10 percent in an effort to become "leaner." Plus, we sit down with Emmy-award winning actor and producer Yeardley Smith who is most famous for voicing the iconic cartoon character, Lisa Simpson.
Green Growth Brands has no plans to stop its takeover bid for Canadian marijuana producer Aphria. Just days after the marijuana-derived beauty and wellness company announced it will sell its products at select DSW shoe stores nationwide, Green Growth CEO Peter Horvath said the company is dead set on getting a foothold in the Canadian market ー because in cannabis, consolidation is the new rule.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cheddar's Hope King looks back at her first trip to the Consumer Electronics Show in Las Vegas.
Self-driving innovators need to earn the trust of drivers ー and that starts with transparency, said Jack Weast, chief systems architect for Autonomous Driving Solutions at Intel. "We feel the industry has a responsibility to be more open and transparent about how the technology works, especially when it comes to decision- making, which is really at the heart of what it means to drive safely," Weast told Cheddar's Tamara Warren from the floor of the CES convention in Las Vegas.
Even creative industries like advertising aren't exempt from advances in technology and automation. "Brand tech" firm You And Mr Jones took a majority stake in Inside Ideas Group, a company that helps brands form their own internal marketing groups.
The future is all-electric ー at least for General Motors, the carmaker's Chairwoman and CEO Mary Barra said on Cheddar Friday. "At General Motors, we believe in an all-electric future," Barra told Betty Liu, executive vice chairman for the New York Stock Exchange, through a special partnership between Cheddar and NYSE. "We believe that's the path forward, and that's why we are dedicating resources to build on the Chevrolet Volt first and second generations, now the Chevrolet Bolt EV."
Is it time for the federal government to hire its own chief information officer? Rep. Will Hurd (R-Tex.) thinks so. He told Cheddar Friday that the recent spate of major data breaches warrant a federal czar to help protect consumers and potentially even levy penalties on companies that don't do enough to safeguard users' information.
These are the headlines you Need 2 Know for Friday, Jan. 11, 2019.
