FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Snap’s Chief Financial Officer, Tim Stone, and Vice President of Investor Relations, Kristin Southey, have both left the company after less than a year. Both departures come as the company is still reeling from a disastrous app redesign and is under federal investigation in connection with a class action shareholder lawsuit.
As NBCUniversal, Disney, and WarnerMedia prepare to launch streaming services, Netflix is raising subscription prices to ensure it has the budget to tighten its stronghold and expand its reach in the content wars. Netflix announced on Tuesday it will raise its prices 13 to 18 percent, just as NBCUniversal confirmed it was entering the streaming business with its own subscription service.
Brex, the provider of credit cards for early stage venture-backed companies, plans to broaden its customer set this year to include other small businesses, according to CEO and co-founder Henrique Dubugras.
The National Retail Federation trade show, held this week in New York City, has long been a place for industry players ー merchants, retailers, payment providers, marketing execs ー to gather and preview the latest innovations in commerce. And while Amazon, the world's largest retailer, was conspicuously absent from this year's event the presence of the e-commerce behemoth could be felt across the vast expanse of the Javits Convention Center.
Disappointing quarterly earnings from JPMorgan Chase weighed on the Dow and other major indexes Tuesday morning even though investors seemed optimistic about a new stimulus plan from China. NBC disclosed more details about its ad-supported streaming service which is scheduled to launch in 2020. Plus, Harlem Capital's John Henry joins Cheddar to talk about Gary Vaynerchuk's Agent2021 conference, his new Viceland series, and Harlem Capital's first fund for underrepresented entrepreneurs.
These are the headlines you Need 2 Know for Tuesday Jan. 15, 2019.
Purchasing a major media company like Sony Pictures or Viacom might be the solution to Apple's iPhone problem, according to Wedbush Securities analyst Daniel Ives. "It's a services-led story but you need the content, which is why in our opinion, the stock has struck midnight for Apple to make an acquisition," Ives added.
Samsora shared his thoughts on his recent tournament placing, his new team, and his main character for life, Peach.
Bungie, the famed developer of Halo and Destiny, has parted ways with parent company Activision-Blizzard. The industry-shaking fracture follows several leadership changes at Activision over the last several months, causing investors and gamers alike to wonder how the split will affect the gaming industry.
Meditation app Headspace is zen about its future. Coming off a profitable year in 2018, with more than $100 million in revenue, CEO and co-founder Rich Pierson told Cheddar on Monday that the company is looking to continue its domination of the digital meditation space by pushing into healthcare and international markets.
